Formulate have acquired Sereviso Adaptive practice to become the largest Adaptive Insights partner in Europe. With over 10 dedicated multilingual Adaptive consultants, able to reach all major European cities, we can better serve our 80+ customers and prospects. Formulate now have the right people, infrastructure and experience to drive growth right across Europe and beyond.
Formulate recognises central Europe is a growing market. Evidence of increased adoption of cloud platforms and the need for flexible CPM software it's clear the region is primed for expansion as an Adaptive Insights customer base. So we went looking for a Partner with a strong presence, and the same finance and technical reputation as ourselves who could provide feet on the ground in the region.
Stephen Hambling (CEO Formulate) knew the Sereviso team were a perfect match. Their strong technical background in BI and CPM, alongside accounting backgrounds and unblemished consultancy reputation, meant they were an ideal fit.
Ben Neesom and Thomas Gassmann, have built an extensive consultancy practice with an enviable client list, but they wanted to be able to offer their clients a more flexible, easy to use cloud based planning solution and became Adaptive partners. Their acquisition by Formulate provides them with solid experience, a portfolio of solutions and a sales engine to drive expansion.
With bases in the UK, Zurich and Barcelona, along with multi-lingual consultants able to reach every major city in central Europe within a couple of hours; CEO Stephen Hambling knows Formulate are perfectly poised to win in all major European markets and beyond:
"We've built a flexible 'virtual' business using cloud systems which allows us to scale easily. By exploiting our processes, 'Agile for Adaptive' delivery methodology along with our sales and marketing engine we can grow faster, whilst staying true to our strong technical and accounting USP's." - Stephen Hambling Formulate CEO
"We knew immediately we all shared the same vision and could trust one another. We know our market and with Formulate we can build on that to expand our customer base.” Ben Neesom - Sereviso
With this acquisition Formulate have an even stronger team with the right expertise, infrastructure and people to build the business across the EMEA territory.
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